
Pittsburgh, Pennsylvania — 7-day free trial
We build and launch a real Facebook and Instagram campaign for your Pittsburgh-area service business — strategy, offer, creative, and tracking — and manage it for a week at no charge. During the trial you pay only the ad spend (the budget Meta uses to run your ads); you never pay us a management fee for the first week. If it's working, we keep going month to month. If not, you walk away.
AlsoPrefer to talk numbers first? Request a free ad strategy instead.
What we do
We are not a full-service marketing shop. Meta ads are the whole focus, which is why the work goes deeper than a dashboard check-in.
Full build and day-to-day management of Facebook and Instagram campaigns — audiences, budgets, testing, and weekly optimization.
Ad copy, static and video creative shaped around the offer your neighbors actually respond to, not generic stock messaging.
Landing pages, forms, and instant-response automations so the leads you pay for get a reply while they still care.
Pixel and conversion setup plus plain-English monthly reporting: spend, leads, cost per lead, and what we changed.
Industries served
If your customers live within driving distance and your revenue depends on booked appointments, this is the work we do every day.
How it works
A 30-minute conversation about your service area, capacity, current lead sources, and what a good customer is worth to you.
We write the offer, produce the creative, set up tracking, and launch a focused campaign structure — usually inside two weeks.
Weekly optimization, new creative on a regular cadence, and monthly reporting so you always know what your spend is doing.
Sample results
The figures below are illustrative examples of the metrics we manage and report on for local service campaigns. They are not guarantees or claims about a specific client account — every market, offer, and budget performs differently.
Reporting cadence
Weekly
Optimization notes each week, full report each month.
Metrics we hold ourselves to
CPL & booked jobs
Cost per qualified lead, not clicks or impressions.
Testing window
60–90 days
Enough runway to find the offer worth scaling.
About
17th Day Media is a Pittsburgh-based advertising agency built around one question: is this campaign producing leads the business can actually turn into revenue?
We work with a limited number of local service businesses at a time so campaigns get real attention — new creative, tested offers, and someone who knows your account by name rather than by client ID.
We don't sell secret formulas or promise overnight transformation. We do the unglamorous parts well: clean tracking, clear offers, consistent creative, and straight answers about what the numbers say.
Serving Allegheny County and the surrounding Western Pennsylvania region.
Questions
Try us first
We set up a real campaign and manage it for a week at no charge so you can see how we work. You get the strategy, the creative, the tracking, and a straight read on the early numbers — with no obligation to continue. The only cost is the ad spend itself, which you fund directly and stays under your control.
No management fee for the trial week — you pay only the ad spend Meta uses to run your ads.
Campaign structure, offer, and creative built and launched — not a mockup.
At the end, you get the numbers and an honest recommendation.
Continue if it's a fit, or walk away with what you've learned.
Get started
Tell us about your business and service area. We'll confirm fit, set up your trial campaign, and show you the numbers at the end of the week — plus what continuing would look like and cost. Not ready for a trial? Ask for a free ad strategy instead.
hello@17thdaymedia.com
Pittsburgh, PA